Audio Design

Theme: Cafe/Work Music

Feeling: Upbeat 

Tempo: Intense driving beats (120bpm)

Effects: Cup sounds, coffee pouring, steaming sounds, blender sounds, fail sounds, customer noise, cash noise, ticket printing noise.

Free Sounds will work well for this title.

Game Research/Anthropology

Research Regarding the Use of Advertisement Style Games

and the Starbucks Coffee Company

Everyday users:

Primary demographics, including consumers and average employee (or partner)

• Starbucks’ primary target market is adults aged 25-40, who account for 49% of its total business.
• Next is young adults aged 18-24, totaling 40% of Starbucks’ sales. Starbucks positions itself as a prime study and hang out spot for college students. They cultivate a “cool” image, and utilize technology to reach the younger audience. Using phone apps and providing free wifi assist in creating this image.
• (http://smallbusiness.chron.com/starbucks-target-audience-10553.html)

Social Scientists/Anthropology:

Information regarding quality of working there, both as baristas and as coffee farmers -

Coffee Farmers

• Starbucks focuses on using ethically sourced coffee beans. They want to ensure the success of their farmers, and have farmer support centres on four continents, where agronomists test soils, examine samples, and provide advice, free, to any coffee farmer who asks.
• (http://www.starbucks.co.uk/coffee/ethical-sourcing/coffee-quality)

Starbucks Partners

• Starbucks beats the average industry employee turnover rate by 140%.
• Analytics company Monitor 360 took 5,000 reviews from Starbucks employees, who gave their company an average rating of 3.8 out of 5 stars. This beats Dunkin’ Donuts (2.8/5) and Peet’s Coffee (3.2/5).
• (http://www.shrm.org/hrdisciplines/employeerelations/articles/pages/starbucks-work-environment.aspx)
• Consistently makes “Best Company to Work For.”
• (http://archive.fortune.com/magazines/fortune/best-companies/2012/snapshots/73.html)

Educating yourself on everything you can about your subject:

Number of stores open

• As of 2015, there are over 23,000 stores worldwide, in more than 65 countries. (http://www.starbucks.com/business/international-stores)

Problems With Similar Products or Information:

Problems With Advergames

• Target Audience
• Reasearches found that 85% of top food brands use Web sites to target kids.
• (http://www.nbcnews.com/id/13943214/ns/technology_and_science-games/t/online-advergames-target-kids/#.VsobCPIrKUk)
• Wall Street Journal 2010, found that websites directed to children and teens were likely to use tracking tools to get information vs sites directed to a general audience
• (http://online.wsj.com/public/resources/documents/101201FTCprivacyreport.pdf)
• Legislative Issues
• Advergames are not held to the same standards as their televised counterparts
• Similar advertisements are banned from showing around children's television programs
• Advergames are unregulated and have access to all demographics through social media, websites, etc.
• (http://www.bath.ac.uk/research/news/2014/06/02/advergames-policy-child-protection/)
• Research from the University of BATH suggests that children as old as 15 years don't realize that Advergames have influenced consumer decisions without their conscious decision. 
• (http://www.bath.ac.uk/research/news/2014/06/02/advergames-policy-child-protection/)

• Edward Markey proposed the bill "Do Not Track Kids Act of 2011"
• Online stores need parental consent for their kids' information
• This information can't be used for marketing
• (https://www.govtrack.us/congress/bills/112/hr1895/text)

Solutions To Advergame Issues:

• Limit information collection from players
• Force breaks in gameplay
• Advertise healthy product alongside unhealthy
• Focus more on the barista experience than the product itself

Coffee Cups Hot and Cold (WIP)

Drink Menu

Hot Drinks:

Black Coffee

Latte

Mocha

Hot Chocolate

Cold Drinks:

Caramel Frappuccino

Iced Coffee

Iced Latte

Iced Mocha

Iced Tea

Vanilla Bean/ Cafe Vanilla

Ice Water

Menu Assets

Credits:

Names & Roles Of Team Members

Starbucks Logo:

Click On The Logo To Be Linked To Starbucks Website

Start:

Launch The Game

Difficulty Settings:

Day Shift - Easy

Noon Shift - Normal

Night Shift - Hard

Swing Shift - Very Hard

Controls:

Graphic Showing Control Scheme

In Game Art Assets

Art Style:
Vector
Colorful
Simple
Similar to McDonalds Game

Environments:

Lobby

Espresso Bar -

Mocha Pump/White Mocha Pump

Vanilla & Caramel Syrups

Espresso Machine

Cup Layout

Whipped Cream

Milk/ Soy

Cold Bar -

Ice Bin

Different Sized Scoops For Ice Bin

Blender

Tea Shaker

Classic & Caramel Syrup

Whipped Cream

Base

Cup Layout

Sprites:

Customers -

Barista (For Lobby)

Generic Customers

Special Customers (Regulars)

Items -

Hot Cups (Tall, Grande, Venti)

Cold Cups (Tall, Grande, Venti)

GUI:

Ticket System

Recipe Cards

Positive/Negative User Feedback

Animations:

Drinks -

Cup Flying Away (Dropped Cup/ Wrong Recipe/ Too Slow)

Hot Drinks Cooling

Customers -

Facial Expressions (Happy, Neutral, Angry)

Environment -

Pumps

Coffee Drip

Simple Blender Spin

Barista Game Control Scheme

On Mouse:

Left Click - Grab Cups, Select Ticket, Select Recipe Sheet

Right Click - Ingredient Actions (Pump Syrup, Spray Whipped Cream, Ice, ETC.)

On Keyboard:

Spacebar - switch between Espresso Bar and Cold Bar

Drink Formula Order:

Hot Drinks - Steam - Syrup - Shots - Milk - Whip

Cold Drinks - Syrup - Shots - Milk - Ice

Blend - Coffee - Milk - Syrup - Base - Ice - Blend - Whip

Iced Coffee/Tea - Coffee/Tea - Syrup - Ice